ABOUT US

OUR STORY

Words.in.Frames (W.i.F.), established by ACROSS Collections in October 2009 in Singapore, specializes in creating uniquely designed, handcrafted frame-based gifts for all occasions. Each piece captures the beauty of words and characters, artistically presented using premium frames and vibrant Styrofoam boards imported from overseas.

The journey began much earlier. In the 1970s, our founder discovered a love for Styrofoam art as a teenager. Growing up in a modest home, he would collect discarded white Styrofoam packaging from appliances and transform them into handmade toys — cars, planes, spaceships, and more. Decades later, in 2009, inspiration struck when he received a simple picture frame as a gift. Pairing it with Styrofoam art, he created a framed Chinese character “福” (blessing). Displayed on his desk, the artwork drew admiration and curiosity from colleagues — and Words.in.Frames was born.

From that humble beginning, W.i.F. has grown to reach 27 cities across 18 countries, with artworks proudly displayed in homes, offices, schools, clinics, shops, and even wedding receptions. Beyond English and Chinese, our creations now embrace Arabic, Japanese, and Korean characters — celebrating languages and cultures worldwide.

What makes W.i.F. truly unique is you. Each frame is 100% customizable — from size and colors to fonts and layouts. You don’t just buy a gift; you co-create it. This makes every piece personal, meaningful, and the only one of its kind in the world.

Unlike mass-produced, off-the-shelf items, every W.i.F. artwork is a handcrafted masterpiece, designed to touch hearts and leave lasting impressions. Whether it’s for a loved one, a friend, or a special occasion, your gift will always be the one and only.

At ACROSS Collections, we believe

1. It takes month to find a customer ..... seconds to lose one.
2. Customer service is not a department ...... it's an attitude.
3. If we don't take care of our customers ...... someone else will.
4. Service does not come from a manual ...... it comes from the heart.